Growth, drawn from the source.
Pipewell Partners helps founder-led data and AI firms win new clients. Together we set up a simple, steady way to find, follow up with and close new business, so you can run the company instead of chasing the next deal.
Most founder-led firms don't have a lead problem.
Every new deal runs through the founder, so growth stops whenever you're busy delivering.
Referrals and partner programs built the firm, but there's no reliable way to reach the next tier of clients.
Leads live in inboxes and memory. Follow-ups slip, and nobody knows which deals are really moving.
Relationships and systems, in one partner.
Most business development help is good at one or the other. With Pipewell you get both. I open doors with senior decision makers, and we build a simple system that keeps new business coming in.
Opening doors and moving deals forward
The system you keep
I own the work from start to finish, whether I do it myself or a contract specialist does it with my approval. I create & lead the plan, monitor & adjust and I'm on the 30-minute qualification call with you and your prospect.
AI does the legwork, like research, first drafts and keeping your records current. I do the judgment, the relationships and the final say. Nothing goes to a prospect without a person reviewing it first.
Start small. Scale when it works.
Senior, fractional help without the cost of a full-time hire. Every engagement is scoped to your firm and any setup work is priced up front.
The low-risk first step. Who your best-fit buyers are and how to reach them, before we talk scope.
Starts with 90 days of setup, outreach and first meetings. Then month to month.
Monthly LeadGen
Your fractional head of new business, for firms ready to grow.
Founder-led data and AI firms, 5 to 75 people.
Small enough that the founder still does most of the selling. Large enough to invest in doing it better.
Hi, I'm Greg Wells.
For 25+ years at McKinsey & Co., Caserta Data, DAC Group and Infogroup/Data Axle, I've helped companies win new clients by getting in front of the right decision makers and setting up the systems that turn first conversations into signed work.
Now I do the same for founder-led data and AI firms. I own every engagement and join every first qualification call myself. I work side by side with the founder, in person or remotely, wherever your firm is based.
In their words.
“His acumen for pairing executive-relationships with technology and client development was incredibly productive for us in terms of building and managing a viable client pipeline.”
“A rare combination of drive, empathy and business maturity… fostering conversations and engaging with senior-level decision makers in enterprise organizations.”
“He translates complex data and AI capabilities into clear, relevant messaging for business and executive audiences while also managing the hands-on execution required to move opportunities forward.”
“Greg has impressed me by how he connects technology to client needs and opportunities. As someone who is on the tech side, I appreciate Greg and others like him who put in the effort to understand the technical challenges and technical solutions when working with client opportunities.”
“Greg’s proactive nature is a huge asset to the marketing team at Caserta. He is organized, dedicated and focuses on the right factors that impact the business. His sense of ownership and follow-through with complex and ongoing activities is a major strong point. Greg not only executes technical aspects of sales-marketing activities, like Salesforce admin and HubSpot, but also contributes to our firm’s creative strategy. It is a pleasure to work with such a team player.”
A 30-minute conversation. No pitch deck.
Tell me a little about your firm and where growth feels stuck. If I'm not the right fit, I'll say so, and point you to someone who is.